I am thrilled to announce Blackthorn Book Tours, a review-only book tour service dedicated to dark fiction.
After almost a decade promoting my own novels I have a real understanding of how hard it can be sourcing reviews. I have pitched single emails to over two-hundred book bloggers for a single title. A 5% take up rate is said to be good. Out of that 5% maybe half will review. It’s demoralising, so I turned to paid book tour providers and booked tours. For a modest sum, the stress was removed, I could relax, and I got to enjoy the thrill of the tour and receive about twenty solid reviews of my book each time. But when I searched for a book tour service for my dark fiction, I couldn’t find one. Maybe I didn’t look hard enough.
Seeing many of my peers in the dark fiction scene also struggle to get reviews, I decided to create Blackthorn Book Tours, throwing in my lot with PR Manager and mover and shaker Henry Roi of Close to the Bone Publishing, and already we have a long list of top reviewers who have jumped aboard. We kick off our enterprise on September 1st with Bloody Sheets by Andy Rausch.
Following close on the heels are these three book tours:
Is a book tour worth the effort and the expense? This is a question on the minds of many authors as we think about ways to promote a new release. I have nine novels and a short-story collection under my belt so far, and after struggling for years to find reviewers, I am turning more and more to Book Tour service providers.
It is not uncommon for me to send out two hundred individual email requests for one title. Each of these reviewers I source using online databases and then scrutinise to see if they are available and a fit. Usually, I get a 10-15% take up rate and half of those do not follow through. It is a risky process too, because you may end up with some poor reviews and even one or two DFNs – Did Not Finish – from book reviewers who simply did not like your book, or worse, have no qualms trashing your creative output.
When it comes to Amazon, the idea is that customers leave reviews, but how many readers will do that? Many or most will not be all that confident leaving a book review, even in this age when everyone has an opinion and every company wants your views on their product or service. Only verified purchase reviews count in the algorithm, but all reviews count towards Social Proof that your book is worth buying. This is why us authors are always on the hunt for more reviews. Authors please note not all book bloggers are able or willing to share their reviews on Amazon. If you are looking exclusively for Amazon reviews, you might think twice about a book tour.
I can happily say Rachels Random Resources takes the pressure off tired authors. Her service is excellent, she is highly professional and her reviewers are gracious. I am so impressed, have signed up as one of her reviewers. Below is a list of review highlights from the Clarissa’s Warning book tour. (copy and paste the urls to view the whole review)
“It’s nice to see the gothic genre given a more modern take. Gothic fiction combines mystery, horror, death and romance, traditionally in the setting of a building of Gothic architecture i.e. medieval, but any old, large imposing building will do. The heroine is generally unassuming, naïve but no sissy, and likeable. Claire Bennet from Colchester fits the bill perfectly. She’s had a lottery win and is using that money to buy a wonderful old building on the island of Fuerteventura which she’s admired every year during her summer holidays. It is probably a foolish thing to do, as the house needs a lot of work and it’s a huge leap for an ex bank-employee to take, but Claire is game. She’s even prepared to ignore a warning from Aunt Clarissa who informs her that the astrological and other psychic signs aren’t favourable to this rash venture. However, her warning comes too late. Claire is committed and so ignores anything she doesn’t want to hear.
She embarks on her plans, encountering some pleasant locals and some less so, and slowly her house becomes habitable. She’s forced to move in a little sooner than intended, and some inexplicable happenings began to occur. Claire is rattled, but she’s made of stern stuff and begins to investigate what might be behind it all. She’ll make some alarming discoveries, but also encounter true love.
This book is rich with description and thus we can conjure up the appearance and atmosphere of Fuerteventura in vivid detail in our minds. We quickly get to know Claire by sharing her wry humour and down-to-earth approach as we share her space, mental and physical. Aunt Clarissa is a colourful, eccentric figure but something of a cornerstone in this book, and Paco is another.
It’s an enchanting, exciting read and definitely has you considering whether there’s more than meets the eye in this world of ours.”
“Isobel Blackthorn stole my heart, after she made it drop to my stomach. Her capability of amalgamating horror, romance, mystery and travel had me floored.
The language and presentation of the plot has all the makings of excellent story telling.
I am not saying that it is a story unlike any other. Most haunted house tales do follow a certain line of story development. Despite that ‘Clarissa’s Warning’ is not predictable. The suspense was steadily built throughout the book and the ending was completely out of the blue.”
“This is a suspense filled, spooky story with legends, rumours, danger and romance all playing an integral part in events. If you’ve never been to Fuerteventura, you’ll probably feel like you have after reading this and if, like me, you’ve already visited, you’ll have memories of visits rekindled whilst reading it. The whole community and Claire’s integration into it are shared, as her friendships and even a romance develop alongside the restoration of the property. It is an engaging read that you’re never quite sure just who will survive to the end! The research into the previous occupants of the house, the steps taken to protect herself and the peril she faces make this a story that I enjoyed reading and have no hesitation in recommending to anyone who enjoys a suspense filled paranormal mystery and romance.”
“I liked Claire’s character and was really pleased when she wins the lottery and becomes a woman of great means!! I loved the way that despite not having to watch the pennies, she still does! I also felt quite sorry for her at times as she had no belief in what her Aunt Clarissa had told her, but the local tradesmen obviously knew all about the old ruin and this meant she had great difficulty in getting anyone to work on it without really knowing why!
The story built up slow and steady, giving you plenty of time to take in the other parts of the story, such as Claire’s difficult relationship with her father and her relationship with her Aunt Clarissa. The supernatural part of the storyline was done really well and I did enjoy the spooky things which were happening. I loved the setting of this book, having been to two of the Canary Islands but never to Fuerteventura. The history behind the ruin and the local opinions were really interesting also. A suitably spooky story which was enough to make my hair stand on end and I did love the ending, although I won’t tell you what it is because it will definitely spoil the whole book! Would recommend!!”
“The backdrop of Fuerteventura for this story was just exquisite, with the local cafes, the volcano and the heat. All descriptions adding to this story building a wider picture of where Claire is and the history. To mix it in with the supernatural too was just delicious and cleverly done and adds a lot of tension in the book because it was so contrasting….This is my first read of Ms Blackthorn, but after reading this, getting a taste of her writing, I can safely say it will not be my last outing!”
“This is a fantastic paranormal thriller. You are kept guessing at the person out to get Claire and the haunting.” jbronderbookreviews.com/2019/03/20/clarissas-warning/
“Apart from possibly the ghosts this read like a beautiful love letter to Fuerteventura. I could capture so much of the island reading this even though I’ve never been. I now want to. There is so much attention to detail in this book, not just with the island but the history of the house being renovated and the people linked to it. Also though the renovations themselves. You could really imagine the restoration as it happened over the time period in the book. Everything is just so beautifully written.
It’s a slow burner which isn’t something I normally enjoy but I think possibly because it’s so descriptive I found it easy to follow and allowed myself to be swept along with the story rather than wishing it would hurry up and get to the action. Again credit goes back to the writing to be able to keep my poor attention span involved in the book.”
“While this is a slow paced read, it has depth and detail and triggers imagination. It is vividly descriptive….If you have any interest in history you will appreciate this book.” – Dog’s Mom Visits book blog
“The author had a way of bringing even the smallest character to life, the picturesque detail lets you easily imagine the locals and you get to find out as much about Gloria who run the local café as you do about Claire…This is a gentle slow-paced mystery, which I read fairly quickly. With its mixture of genres, this has got something for a lot of readers. This is the 1st book I have read by this author and checking my kindle I am glad to say I have some more of their books to read.” –
“This was a fun and easy read. It’s not particularly a scary book, and there is nothing that will make you jump. However there is an underlying menace throughout the story that gradually builds up as the tale progresses and Claire becomes in more and more danger… You got a sense of how isolating it would be to move to a strange country all on your own and try to complete a project like this.
Within the novel I especially liked the way the story mixed up descriptions of the island with some history and some supernatural events yet kept things grounded with the detailed paragraphs about the restoration work. By the end you felt as invested in wanting it all to work as Claire did.
All in all this was an easy and enjoyable story that almost needs a category of its own of ‘Cosy Ghost Stories to read by the fire on a cold winters night’ Even if the story doesn’t make you jump the descriptions of the Island will certainly warm you up!”
First, I would like to thank Faye Rogers for her efforts in organising this book tour and all those book bloggers who read my book and wrote some fabulous reviews. The tour has had its highs and lows. Here are my reflections:
When a new book comes out, it is the job of authors and publishers to go on the hunt for reviews. The more the better and the one place we want them all to end up is on Amazon, because Amazon counts reviews and based on the number (not the quality) it will activate its own internal promotion of your book. We need 20-25, or better still 50, to be taken seriously. Less than 10 looks sad. To make matters even harder, Amazon splits the reviews up, so a review posted on the UK site or the AU site does not appear on the US site. Dedicated book reviewers will take the trouble to post on all three Amazon sites, cos that’s what it takes these days, and every book blogger worth their salt knows this.
In the past, when I’ve had a new book coming out, I have written hundreds of individual emails to book bloggers soliciting reviews. I’ve trawled the internet on the hunt for reviewers, joined Facebook groups and kept my eye on Twitter. It’s exhausting and the average take up rate is about 5-10%. On the blogging side, book bloggers are swamped, the good ones especially.
To take the pressure off authors and publicists, some bloggers have set themselves up as book tour organisers and for a fee they will organise a tour. When I started to investigate these service providers I was hesitant, but I began to see it as the only way forward. I would still solicit reviews, but at least some of the strain would be off my shoulders.
I had no idea what to expect when I hired a book tour organiser to set up a 14-stop review-only tour. I wasn’t prepared for the disappointment. Despite the organiser’s best efforts, out of 14 bloggers, 2 chose to post an extract and 4 chose to do nothing at all. That has left me with 8 reviews and out of that 8, only 6 have so far shared their review on one of the Amazon sites.
However, all is not bad news. Those reviewers who did read my book wrote honest reviews and there are many delightful comments peppered throughout their paragraphs. I’m grateful to each and every one of these bloggers, and to the tour organiser, who cannot be held responsible for the actions of those book bloggers who agreed to be part of the tour and then failed to follow through. Here are some of the highlights:
“This was my first time visiting the mind of Isobel Blackthorn, and it certainly wasn’t boring! The dark humour, gritty scenes and unusual characters all combine to make an entertaining read….Like the recently successful Jane Harper (author of The Dry and Force of Nature), Blackthorn knows how to convey the sinister nature of the Australian setting, making blistering heat tangible, the seaside seem lethal, and the all-encompassing forests claustrophobic….Overall, this is a darkly humorous tale expressed through brilliant prose and intriguing characters!”
“This is the first book I have read from Isobel Blackthorn and it won’t be my last. It is such a well written book that I was gripped from the first few pages.The strapline of the book is ‘A Dark Comedy to Tickle Your Spine…’ and it lives up to your expectation.”
“The Legacy of Old Gran Parks has a wonderfully dark, nasty feel to it…The legacy of Gran Parks is a legacy of fighting back against abuse, and taking responsibility for dealing out your own style of justice.”
“The Legacy of Old Gran Parks is a very unique, very fascinating but ultimately savage and dark read that I very much enjoyed. If you are a fan of Tarantino movies, you are more than likely going to enjoy this book which starts out a little bit eerie and odd and then turns violent and dark. It was a book unlike any I have read before but I actually really loved it.”
“The Legacy of Old Gran parks—is one of the rarest piece of story I ever read. It was unique and got an eerie exotic feel. A truly remarkable, and an unforgettable piece. Highly recommended to everyone.”